Dashboard View 02
Customer Segmentation
& Behavior Analytics
Multi-channel retail analytics with real-time sales performance, inventory intelligence, customer behavior segmentation, and store operations dashboards for a national retail chain.
A 120-store retail chain operated with completely siloed data — POS, e-commerce, inventory, and CRM systems never spoke to each other. Regional managers made decisions based on weekly Excel summaries, inventory was managed reactively, and customer behavior data was collected but never analyzed. Margin leakage was undetected and growing.
We integrated all data sources (POS, Shopify, inventory, CRM) into a unified data warehouse, built a suite of Power BI dashboards for every level of the organization — from store managers to the C-suite — and deployed customer segmentation models and product affinity analytics that drove targeted promotional strategy.
Operational efficiency improved by 38%. Inventory turns improved to 5.2× through demand-signal driven replenishment. Targeted promotions powered by customer segmentation drove a 15% uplift in campaign conversion. Store managers went from weekly reports to real-time dashboards on their tablets every morning.
Dashboard View 01
Key Results
Dashboard View 02
Technical Stack